Design thinking is a human-centered approach to innovation that draws from the designer's toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.”
— Tim Brown, CEO of IDEO
Thinking like a designer can transform the way organizations develop products, services, processes, and strategy. This approach, which IDEO calls design thinking, brings together what is desirable from a human point of view with what is technologically feasible and economically viable. It also allows people who aren't trained as designers to use creative tools to address a vast range of challenges.
INR 15000 + GST
A Design Thinking workshop is a hands-on, activity-based session built around the Design Thinking process. ... Based on the five phases of Design Thinking, a Design Thinking workshop focuses on: Empathy: Getting to grips with a real user problem and building empathy for the target users / customers.
Design thinking is a strategic approach that prioritizes customer needs above all else, providing organizations with a framework for radical customer orientation. This customer orientation is why design thinking is so important to marketers. That means design thinking is just as likely to influence marketing and branding as it is to influence market innovation or product differentiation. Marketing can learn a lot from design thinking– how to be agile, better, faster and more effective.
Design Thinking Outcomes :
Importance of Design Thinking in Marketing
Writing the Problem Statement: Exploring problems and opportunities in the Marketing World
Understanding Stakeholders and Users
Personas, Empathy Maps
Rethinking Marketing Journeys
Ideation and Storyboarding
Exploring Solutions from the Marketing World
Future Scenarios and Moments of Max Impact Prototyping
Through a rich learning experience that includes faculty presentations, case studies, small-group workshops, discussions, and hands-on exercises, you will expand your perspective on strategic issues, discover ways to redesign your organization's strategy, and learn how to apply design thinking to drive and sustain business success.
Design should reinforce the brand.
Start from the customer’s point of view
Align various stakeholders and leaders towards a single purpose. Create a culture of design and empathy in your organization multiple disciplines in planning.
Optional Post-Program Virtual Follow-Up Session
Three to four months after the program ends, you can participate in a virtual gathering with program participants. During this session, you and your peers will have the opportunity to discuss the status of your strategic projects and the implementation challenges you have encountered. You will share and receive feedback from faculty and peers as you rethink your strategic approach.
Managers in the areas of Marketing and Strategy Innovation, IT, and Organisation Change are ideal for this programme. Individuals, teams, and even your entire organization can learn all about design thinking and design doing.
Multiple corporate officials attending will encourage collaboration and increase the program's influence on the organisation.
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Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
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Interactive In-person or virtual sessions. Participants will be awarded a successful completion certificate.
Hands on application of tools during the program on your challenges.
Pre and Post workshop assistance. Assign projects to work post workshop. Follow up session after 2 months to refresh and discuss projects.
Design thinking can deliver twice as fast the business outcomes to market, 32% higher revenue than traditional organisations, and ultimately outperform the S&P 500 by 211%.
SOURCE: IBM, 2021
For customised in-house workshop. Do connect with us. We will happy to add value to your intellect.
(+91) 9811630393
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sona@genesiseventsindia.in
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Our most popular workshops are open to all and are ideal for individuals, smaller groups and those reviewing workshops before wider roll out.
Our in-house delivery option gives you the flexibility to train teams, groups and departments. Reducing delegate travel, training cost (saving up to 50% per delegate, when compared to our open public workshops) and environmental impact - as we train at your choice of location or online, in India or internationally. Tailoring content, pre and post workshop support and much more.
Innovation
·Creativity
·Problem Solving
Thinking by Design is a course led by experienced, live trainers, utilising thinking tools developed by Dr Edward de Bono and other originators. Thinking by Design is the need of the hour to get your teams to be customer centric and be innovative. Get breakthrough innovation in a formal and structured way as advocated by the legendary Dr Edward de Bono
Innovation
·Creativity
·Problem Solving
TRIZ is a science and not psychology and its successful use requires practice and discipline, but spending the time will pay rich dividends in novel breakthrough solutions as well as a reinvigorated problem solving effort when you and your people see that inventiveness is not random and not dependent upon one’s inherited DNA.
DATES
14-16 JUNE 2023
17-19 JANUARY 2024
Course Investment
INR 15000/- Plus GST
Duration
3 Days/ 3 Sessions
Timings
10:00 am - 1:30pm
Course Material
Digital Course Material
Certificate
Participation Certificate