Design thinking is a strategic approach that prioritizes customer needs above all else, providing organizations with a framework for radical customer orientation. This customer orientation is why design thinking is so important to marketers. That means design thinking is just as likely to influence marketing and branding as it is to influence market innovation or product differentiation. Marketing can learn a lot from design thinking– how to be agile, better, faster and more effective.

Design Thinking Outcomes :
Importance of Design Thinking in Marketing
Writing the Problem Statement: Exploring problems and opportunities in the Marketing World
Understanding Stakeholders and Users
Personas, Empathy Maps
Rethinking Marketing Journeys
Ideation and Storyboarding
Exploring Solutions from the Marketing World
Future Scenarios and Moments of Max Impact Prototyping

Design Thinking Compitencies addressed.
Design should reinforce the brand
Start from the customer’s point of view
Align various stakeholders and leaders towards a single purpose
Create a culture of design and empathy in your organization
multiple disciplines in planning

WHO NEEDS DESIGN THINKING:
Managers in the areas of Marketing and Strategy Innovation, IT, and Organisation Change are ideal for this programme. Individuals, teams, and even your entire organization can learn all about design thinking and design doing.