Design Thinking

Design thinking is a human-centered approach to innovation that draws from the designer's toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.”
— Tim Brown, CEO of IDEO

Thinking like a designer can transform the way organizations develop products, services, processes, and strategy. This approach, which IDEO calls design thinking, brings together what is desirable from a human point of view with what is technologically feasible and economically viable. It also allows people who aren't trained as designers to use creative tools to address a vast range of challenges.

Design thinking is a strategic approach that prioritizes customer needs above all else, providing organizations with a framework for radical customer orientation. This customer orientation is why design thinking is so important to marketers. That means design thinking is just as likely to influence marketing and branding as it is to influence market innovation or product differentiation. Marketing can learn a lot from design thinking– how to be agile, better, faster and more effective.

  • Importance of Design Thinking in Marketing
  • Writing the Problem Statement: Exploring problems and opportunities in the Marketing World
  • Understanding Stakeholders and Users
  • Personas, Empathy Maps
  • Rethinking Marketing Journeys
  • Ideation and Storyboarding
  • Exploring Solutions from the Marketing World
  • Future Scenarios and Moments of Max Impact Prototyping

Managers in the areas of Marketing and Strategy Innovation, IT, and Organisation Change are ideal for this programme. Individuals, teams, and even your entire organization can learn all about design thinking and design doing.

  • Design should reinforce the brand
  • Start from the customer’s point of view
  • Align various stakeholders and leaders towards a single purpose
  • Create a culture of design and empathy in your organization
  • multiple disciplines in planning


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Participants Comments

It was a wonderful workshop. Perhaps, one of the best training I have ever attended. Thank you Dr. Sunil for keeping us thoroughly engaged and making us to think!

Shridhar H.M

Arvind lifestyle brands ltd

Getting more knowledge, how to manage situation, decision making and problem solving.

Savita Kulkarni

Siemens technology & services pvt ltd

Once in a while I attend training program in our organisation that is so encouraging that it makes time away from my core job worth while. It should have focus group session to solve the real problem caused by organisation.

Ravi Ranjan

Capgemini consulting india pvt ltd

Very interactive training. I had best engagement ever in life in any training attended till date. Trainer magically made everyone 100% awake even in after lunch hours

Piyush Pant

Ericsson india global services pvt ltd

These tools will help me to cover up with alternatives and better ideas in my personal lives.

Muhammad waseem

UTC Aerospace systems

Well structured cources. What was most interesting was the real life cause studies that Dr. Sunil related to different concepts. Most courses step at teaching new tools. However this one facilated stakeholder management which makes it very practical.

Priyanka ahuja

Deloitte consulting india pvt ltd

Brilliant learning and being aware of how to address and solve concerns in time bound manner and collaboratively. Some more videos would have made it more closer to the subject.

Gurvinder kumar

janalakshmi financial services ltd

Training helps a lot in all situation. I would recommend it strongly for others. Excellent!

Hema Chandra

Didelity business services india pvt ltd

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